OtsetsweRammidi

Business Management Graduate | Marketing Strategist | Content Creator. Bridging technical analysis with creative storytelling.

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Strategic Positioning

I am a result-oriented professional with a BA (Hons) in Business Management. My approach merges analytical rigor from my academic background with the intuitive creative energy needed for modern content landscapes. I don't just create; I strategize for growth.

Campaigns Managed

Content Pieces Produced

Brands Worked With

Success Rate

What I Do

I help businesses attract attention, build trust, and generate results through strategic marketing, content creation, and brand communication. My work combines business thinking with creative execution, allowing brands to communicate effectively and connect with the right audience.

Marketing Strategy

Developing marketing plans and campaigns aligned with business objectives and customer needs.

Content Creation

Creating engaging content for social media, websites, advertising campaigns, and brand communications.

Social Media Management

Managing social media platforms through content planning, audience engagement, and performance optimisation.

Brand Communication

Ensuring consistent messaging across all customer touchpoints to strengthen brand identity and reputation.

Campaign Management

Planning, executing, monitoring, and refining marketing campaigns to maximise impact and return on investment.

Video Production & Editing

Producing professional video content including interviews, promotional campaigns and social media content.

Performance Analysis

Tracking campaign performance, audience behaviour, and engagement metrics to improve marketing effectiveness and business outcomes.

"Whether you're launching a new brand, growing an existing business, or looking to strengthen your digital presence, I can help turn ideas into measurable results."

The Journey

June 2025 – April 2026

Aspirant Ideas / DNA Media

Marketing & Content Strategist

Develop and execute digital marketing and content strategies.
Create and manage content aligned with organisational objectives.
Coordinate content calendars and campaign execution.
Analyse audience insights and performance metrics.
Worked with clients including Enko Botho, Bukhara, and Barcelos.

Client Account Executive

Led and executed digital marketing initiatives.
Conceptualised and launched marketing campaigns.
Developed and managed the French Ambassador interview series.
Planned content promoting student achievements and campus life.
Coordinated photographers, videographers, and creative contractors.
Developed radio scripts and represented the brand on radio.
Maintained brand consistency across digital platforms.
Monitored campaign performance and reporting.

June 2025 – April 2026

Enko Botho

August 2019 – March 2020

Signature Human Resources

Front Office Assistant

Managed administrative responsibilities.
Handled calls and correspondence.
Scheduled meetings and appointments.
Managed filing and document organisation.
Maintained reception operations.

Sales Attendant

Assisted customers and managed product enquiries.
Supported inventory management and supplier relationships.
Maintained stock organisation.
Delivered customer service support.

January 2018 – July 2019

Kolgans Investments

January 2018 – July 2019

FloesYum & Exclusive Blooms

Freelance Social Media Manager

Developed social media campaigns.
Produced multimedia content.
Analysed performance metrics.
Grew audience engagement and brand awareness.

Otsetswe Rammidi at her graduation ceremony

Academic Education

Education

Sheffield Hallam University

BA (Hons) Business Management

Graduated with a Bachelor of Arts (Honours) in Business Management.

Botswana Accountancy College (BAC)

Business Management (Aug 2021 – Aug 2025)

Areas of Strength

Venture Creation, Managing People in Organisations, Managing Operational Performance, Marketing & Customer Relations, International Business & Consultancy, Managing Business Processes & Technology, Business & Corporate Law.